The Power of Internet Marketing Undervalued
In a recent study on internet marketing value, conducted by Econsultancy, the following results were found:
- natural search listings on non-brand terms delivered about 14 times more value than they are currently credited with
- we are discovering that natural search and social media are chronically under-rewarded
- Generic SEO gets credited for 14 times less sales than it deserves on [a flat attribution model]
- Social media gets eight times less credit for its direct contribution to sales than it should
To line up with these results, here is a weeks worth of facebook stats for our latest client: 14,959 post views in a week! Impressive, yes and also extremely undervalued. As of today, the facebook page itself has 52 “likes” in its first week. If we just looked on the surface, we would have no idea of the impact that page is making! We agree and support the statement that internet marketing is currently undervalued.